fashion influencer salary

[19] The higher the follower number, the higher the salary range. "An advertising post on the Instagram accounts of the highest-paid Instagram influencers and bloggers costs an average of $4,000. To become a Fashion Nova influencer, you have to fill out a collaboration form on their website. We also love that besides covering womens fashion they have something for men who cant get enough fashion advice either! [17] In her experience, posts of long-term campaigns appear more authentic and credible, whereas single paid content pieces stand out as advertisement. Save my name, email, and website in this browser for the next time I comment. Harpers Bazaar explains, on average, if you have hundreds of thousands of followers you can make anywhere from $500 to $5,000 a post, but if you have upwards of 6 million followers, your fee can be $20,000 to $100,000 a shot. The perfectly coiffed Dutch blogger, 29, started her blog in 2012 after completing her masters degree. Brand collaborations are what bolsters a fashion influencer salary. Influencers are incredibly valuable to all labels. Your input helps Glassdoor refine our pay estimates over time. Fashion Influencer. IE..women over 50. Factors like exclusivity, usage rights and the length of a campaign could bump up the price of an Instagram post. We provide a simple and easy way to sell affordable, trendy fashion products to online audiences by building and launching your online fashion shop in . According to WWD, a news blog, Parcell has reportedly drove $1 million in sales to nordstrom.com during the holiday season in 2014. They have a colourful Beckerman Blog which has earned lot of loyal readers. So Jamie Beck could just earn a place in the list of highest paid fashion bloggers. You should also include a link to your blog or YouTube channel, if you have one. She is an upcoming Indian fashion blogger who has a long way to go. For fashion, I will only post clothing I actually like and wear and will re-wear well after I post about it. Leverage your professional network, and get hired. Only 18% of investments result in no sales improvement. But it's not so straightforward to start earning money on Instagram. . Shes even a regular contributor to both Essence Magazine and People Style Watch. From sponsored content to getting tipped on IG Live, creators balance several streams of income. I loved dressing up, which still is my favorite part of the day. She has worked as a brand ambassador, consultant, designer, and stylist, collaborating with the most venerable brands including Cartier, Valentino, Dior, Este Lauder, Victoria Beckham, Neiman Marcus, Bergdorf Goodman, and many others. She is an upcoming hottest fashion blogger. As a kid I looked up to my sister, who has beenmy biggest inspiration. So that they have reached on this level. They have proved the power of Fashions and blogging. When they began blogging their steamy outfits it took the world by storm and the twosome now rub shoulders with Moschinos Jeremy Scott. 35 Instagram influencers told us how much they charge for and have earned from sponsored content. Related Searches:All Influencer Marketing Specialist Salaries|All Fashion Nova Salaries. [2] As thousands of people follow them for their authentic personality and style, influencers must be able to identify themselves with the brand in order to recommend it convincingly. I wanted to know more information about fashion. Salary $40,000+ (332) $60,000+ (238 . Instagram [] Black boots, knee high brown, or the heels?! Today's top 568 Fashion Influencer jobs in United States. Reed works with brands in the fashion, beauty and lifestyle spaces and serves as the middleman connecting influencers with brands who are looking to hire bloggers to promote their products or services. Select Accept to consent or Reject to decline non-essential cookies for this use. You do the maths. Visit the Career Advice Hub to see tips on interviewing and resume writing. So what exactly does it cost these days to hire an influencer to promote a product? Her website,The Blonde Salad is enormously popular in both the U.S. and in her native country. #SomaSolutions #ad, A post shared by alicia | lifestyle & travel (@aliciatenise) on Sep 25, 2019 at 6:01pm PDT. She works as astore assistant for cult label Isabel Marant. This way, youll gain a returning, loyal fanbase, which is the key to success for any clothing brand ambassador. Im Jewish.. Influencers on Instagram can also earn commissions on affiliate links, profits from selling merchandise, and proceeds from monetization tools Meta has introduced. Make sure you read the terms, conditions, and requirements carefully before applying and note the ones you don't qualify for. The average annual Fashion Influencer salary in Syracuse, NY is $44,363. Following the rules of the FTC, hashtags like #ad have to appear before the "more" button and are not allowed to be buried in a flood of other hashtags. Patton is a fashion, beauty and lifestyle influencer based in Chicago with an Instagram following of 24.9k. Ive really refined the brands that I work with over the years., A post shared by Emma Cortes (@emmasedition) on Oct 9, 2019 at 8:06am PDT. Keep it up. A 28-year old Canadian woman is earning a "six-figure salary" selling digital clothes on the metaverse, the BBC reported Thursday. No doubt these lifestyle and fashion blogger earn so much through adverstising and marketing. She is one of the worlds leading digital influencers, with her fashion, travel and lifestyle brand Gary Pepper Girl, boasting a loyal global audience of over 2.3 million followers. The estimated base pay is $50,366 per year. [25] Influencers are supposed to mark a sponsored post with hashtags[citation needed] such as #ad or #sponsored, but often use less-obvious hashtags like #sp or none at all. Books & Study Material to Become Fashion Blogger has rich social media followers. [25], "The Difference Between Fashion Influencer And Blogger? The average salary for an Influencer Marketing Specialist is $48,731 per year in United States, which is 10% lower than the average Fashion Nova salary of $54,291 per year for this job. We use our.css-epvm6{white-space:nowrap;}.css-epvm6{white-space:nowrap;} More, Learn How to State Your Case and Earn Your Raise, Climb the Ladder With These Proven Promotion Tips, A Guide to Negotiating the Salary You Deserve, How to Prepare for Your Interview and Land the Job. According to Vox, a micro-influencer, defined as someone with 10,000 to 50,000 followers, can earn anywhere between $40,000 and $100,000 per year. $5 Million Mandana Bolourchi Family Salary To achieve that, you can follow our tips above. The procedure was introduced by Amber Venz Box in 2011[21] and then updated in 2014. In comparison, the average American makes around $50,000 a year. Her highly trafficked website and strong presence on Instagram and Twitter have helped land her in campaigns with Loewe, H&M and Mango, among others. For the first two years, I struggled to see the value in my brand and in the content I produced and I wish there had been more pay transparency when I was getting started. Instagram [], Instagram is a platform that has become a means of stable income for many users. However, salaries can range from $20,000 to $100,000+, depending on the influencer's following, engagement, and other factors. She has been blogging for six years and got her first paid collaboration after about three years. We are WAHOOL, one of the fastest-growing commerce platforms, designed to empower creators & entrepreneurs to grow their revenue streams through the power of live and social selling. [10] Social media also gave rise to influencers who did not have a blog in the first place. [5], Business magazine Forbes identified fashion influencers as "the new celebrity endorsements". With more than half a million Twitter followers, a sizable Pinterest fanbase, 1.1m Instagram followers and the most popular YouTube channel of any blogger. Get notified about new Influencer jobs in Lansing, MI. When you dont see any updates on her ultra popular blog it means she is shooting editorials for the likes of Marie Claire and Harpers Bazaar Australia, or consulting for brands like Yeezy and Swarovski. For instance, Nate White, a comedy creator who had 1.8 million TikTok followers and 340,000 Instagram followers when Insider interviewed him, has a base rate of $3,000. Nowadays, that figure is more in the region of $24 million with credit to some cleverly integrated content and affiliate schemes. Thank you!!! How Instagram's unpredictable changes are giving influencers whiplash. She is a contributing editor for Marie Claire. Facebook, now called Meta, announced in July 2021 that it would invest over $1 billion in creators through 2022. Influencers use platforms like LTK and ShopStyle to generate affiliate links or discount codes provided by brands to earn a percentage of sales. Cortes is a fashion, travel and lifestyle influencer based in Seattle with an Instagram following of 29.4k. Ferragni, recently named a global ambassador of Pantene and is the face of Amazon Fashion in Europe. Solely a minority of 20 percent makes brand co-operations in exchange for giveaways. If its a new brand Im not familiar with, I make sure to take time to test out the product first and if I honestly cant recommend it, I wont proceed with the partnerships. Sponsored content, however, isn't the only income generator for these influencers although it is generally the most lucrative. As marketers Jung von Matt, Brandnew IO and Facelift point out: "Daily interactions across multiple channels, through photos, stories or live sessions, create a form of closeness and trust" that make influencers "often more tangible than traditional celebrities". Then, you need to build an audience through your posts. [2] Only eight out of the 1,200 interviewed influencers earn in average between $10,000 25,000 per campaign and only three of them more than $25,000. [8], Shortly after, new social media platforms such as Instagram, Twitter, Facebook and YouTube spread. Aimee Song who is 30 Years old is Los Angeles based interior designer with an approachable, California casual sense of style. Aimee Song got $5,000 for posting a photo of herself wearing Minkoff clothes collection. For a fashion influencer, salary can vary widely depending on many factors. And make HUGE money on just being famous on Instagram. Mumbai-based Aayushi Bangur calls her blog Styledrive an alternative perception to fashion, style and its related nuances. The 36-year-old has been doing this for years and started earning a six figure salary back in 2010. How influencers promote brands is up to them, but theyll usually mention the label and produce content that relates to its products in a subtle or more obvious way. This amount is requested by actors, producers, and showmen with more than 2 million followers. The collaboration worked well because Barbour understands Blairs take on style. Choose decently popular but not overused onesyoull have less competition and increased chances of making it to the top. Full Time position. Four years later, Craig and Cook report that the websites monthly uniques have increased slightly to more than 300,000, with annual revenue now in the seven figures. Fashion Influencer Salary in Detroit, MI Yearly Yearly Monthly Weekly Hourly Table View $17,792 - $24,217 16% of jobs $26,688 is the 25th percentile. Job Details. Access your favorite topics in a personalized feed while you're on the go. To become a fashion influencer on Instagram, you should have a pretty firm grasp of aesthetics, and your Instafeed should reflect that. Check out. Despite loving fashion from a young age, she didnt pursue it as a full-time career right away. Generally speaking, successful influencers make money through a combination of brand sponsorships, paid collaborations with other influencers and brands, and event appearances. Deliverables: One Instagram feed post, eight Instagram story frames, What she was paid: $2,000 (originally offered $800 and negotiated), How long the image needed to stay live: One year, Her two cents: Ive started leaving all sponsored content live on my Instagram feed, regardless of what contracts stipulate. These family members know exactly how to achieve success, and become the most influential influencers on Instagram. Some bloggers accept gifted campaigns where they receive products in exchange for social media posts. I always try to be open with other women about how to ask to be paid or what factors you can charge more for in brand campaigns because I know how hard it was to get started. , its clear that hiring influencers has been the right move for these companies. [22], Fashion brands use the reach and positive reputation of influencers by implementing influencer marketing. Rumi Neely, 32, California native is an American fashion blogger known for her style and photography. Hi Vijesh, Removing the content off my blog or social media accounts would indicate that I was not proud of the work I did or that I did not want to be associated with the brand partner. However, youll quickly find thats far from enough. Recently she has given birth to a baby girl after facing few complications. Interesting that you didnt put Claire Sulmers on this list! When reached for comment, she declined to speak on dollar amounts. for sharing as such a beautiful information. As an aspiring influencer, youll have to overcome significant challenges, and the most important and most difficult one is gaining a decent following. She is the niece of Spanish designer Adolfo Domnguez. Still, thats nothing compared to top influencers. Christina Brown is another black fashion blogger you should follow if you havent already! I always try to be open with other women about how to ask to be paid or what factors you can charge more for in brand campaigns because I know how hard it was to get started. I come to know many fashion bloggers and they are all rocking Thanks for sharing. [2] Brands endorse them to attend fashion shows, parties, designer dinners[3] and exclusive trips[4] and to wear their clothes on social media. For instance, one influencer with 275,000 followers told Insider she had booked $700,000 in brand deals in six months. But what actually goes into a sponsored campaign? These guys are awesome. They make around $129,500 annually, more than twice the median salary. Insider has spoken with dozens of Instagram influencers about how much money they charge brands for sponsored content and how else they make a living using the app. While others have expanded their blogs into new verticals, like travel or interior design, Nguyen has stayed faithful to the classic format: posting outfit photos several times per week. To add to her success she has her own hair extension line barefootblondehair. This 28-year-old, Los Angeles-based Italian blogger and fashion designer has been employed by Guess as a model. [2] Before social media "they would have been called 'It girls'". [2], Although data that shows the direct correlation between influencer campaigns and sales are rare, the success of affiliate platforms as rewardStyle, Chirpyest, Shopstyle Collective and successful examples such as the #mangogirls campaign, indicate that influencer engagement affects sales. You just need to follow Fashion Novas page, tag the companys profile on some of your posts, use the hashtag #Novababe, and email, Micro-influencers with 10,000 to 50,000 followers make around $40,000 to $100,000 a year. [2] Fashion influencers are paid to pose with specific products on their social media channels and must mark them correspondingly. [12], In 2017, Instagram was the social media platform with the highest reach for fashion influencers. Know Your Worth. I know all these bloggers are doing their best from heart. I need your help!!! This employer has claimed their Employer Profile and is engaged in the Glassdoor community. Obebe is a fashion and lifestyle influencer based in Charlotte, North Carolina, with an Instagram following of 19.2k. More brands are cracking down on influencers who capitalize on misleading engagement, such as. Learn more in our Cookie Policy. Fashion influencers generate income through brand co-operations and affiliate links. She has 926k followers on her Instagram and has her own line rachelparcell.com. Parcell said she is superproud of having a successful relationship with Nordstrom.. At its core, fashion influencers are people with a sizable following on social media platforms like Instagram or Facebook who share posts about clothing, accessories, shoes, and other fashion items theyre being paid to advertise. From posting a picture to the main feed with #ad to sharing swipe-up links in a series of Stories, sponsored content takes on many different shapes. If today youre an influencer raving about your new favorite shampoo, but a month later, its been removed from your feed and replaced with a similar ad for a direct competitor, audiences will see right through it., A post shared by Tomi Obebe | Charlotte Blogger (@goodtomicha), A post shared by Audree Kate (@simplyaudreekate), A post shared by Emma Cortes (@emmasedition), A post shared by Sarah Chiwaya (@curvily), A post shared by CAITLIN PATTON (@caitpatton). So I always look to see if the influencer is using their platform to evoke change and/or spark a discussion., Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. I really liked this blog. Due to this lack of transparency, the U.S. Federal Trade Commission (FTC) sent out dozens of warning letters to Instagram influencers in the beginning of 2017, giving further indications to influencers and marketers on how to disclose advertising and sponsored posts. It is only a rough figure and might alter as per the skill set of an individual and his/her work experience. 2023 BuzzFeed, Inc. All rights reserved. For a young, upstart blogger, $100,000 may seem like a lot of money. While studying the style blogging phenomenon at her merchandising job at Gap Inc. eight years ago, Blair Eadie decided to start her own blog. Get a free, personalized salary estimate based on today's job market. Refinery29 also is the first blog which turned their readers into shoppers. Today, the blog receives 5.5 million hits per month, according to Cision, making it one of the most high-trafficked sites in its category. I have been very lucky to now work with brands that I have organically used and shopped for years and create fun sponsored content for my audience. June 23, 2022 Instagram influencer salary Instagram influencer rates: how much do influencers charge in 2022? Perfect for all fashion lovers. They dont want us to know. However, influencers seem to have a closer relationship with their audience than traditional celebrities. Youll need to put in serious effort and dedication to make it and become part of this ever-expanding multi-billion dollar industry. The twins interested in fashion sketch and design dresses on their own. Many readers flock to Beckerman Blog to see them dressing up their Pomeranian puppies in Gucci outfits or showing off an insane Chanel sneaker collection. She has more than 6.7 million Instagram followers, 1.2 million Facebook subscribers, 286,000 Twitter followers. [2], By 2019, many fashion influencers had "closet accounts" dedicated to them on social media. There are also many fashion bloggers who make good bucks from their blogs. So the profession of an influencer [], There are often incidents on Instagram that cannot be foreseen and the Instagram stars share in some stories something that they were not going to share. Christian has been giving fashion advice at Love Brown Sugar for multicultural women since 2009, and since then her blog has grown and been featured in Essence magazine. Theyre the perfect way to connect with your audience and make them feel like theyre part of your life. [20] The price for a cooperation depends also on the contract terms, for example if it concerns a one-time Instagram post or a long-term partnership including several posts. Until fashion influencer Danielle Bernstein spoke out on her mid-six figures income in 2015, financial information about the influencer business were relatively rare and inconsistent. Stay up to date with what you want to know. [19] What she was paid: $3,500 (she set the rate and has worked with the brand before), Exclusivity: Three days before and after the sponsored content went live, Usage: Paid advertisements and organic use of the images on the brands social media, How long the image needed to stay live: Did not state in the contract, but said the term was 60 days for the project, Her two cents: Influencer marketing has helped new brands boom over the past few years and become major players in the fashion and beauty industries. We spoke with dozens of creators who shared how much money they earn. She hired a photographer/videographer to work with her on the project. as well as other partner offers and accept our. 5. For fashion, I will only post clothing I actually like and wear and will re-wear well after I post about it. [4] The coat went viral and sold-out. According to a report by Business Insider, they now have more than 100 employees and 10 million monthly visitors. Clothing I actually like and wear and will re-wear well after I post about it ] social... A model this browser for the next time I comment 1 billion in creators 2022. Havent already Essence Magazine and People style Watch the reach and positive reputation of influencers implementing. For men who cant get enough fashion advice either she hired a photographer/videographer to work with her the..., who has beenmy biggest inspiration now rub shoulders with Moschinos Jeremy Scott of! From heart widely depending on many factors although it is generally the most influential on! On style like and wear and will re-wear well after I post about it in the region $... A platform that has become a fashion, I will only post I... Cult label Isabel Marant and People style Watch for posting a photo of herself wearing clothes... Rates: how much do influencers charge in 2022 non-essential cookies for this.... And showmen with more than 6.7 million Instagram followers, 1.2 million Facebook,... Positive reputation of influencers by implementing influencer marketing Career advice Hub to see tips on interviewing and resume.. After about three years Insider, they now have more than 6.7 Instagram... This employer has claimed their employer Profile and is the key to success for clothing! Of sales Adolfo Domnguez obebe is a fashion influencer salary in Lansing, MI first blog which turned their into... As astore assistant for cult label Isabel Marant of influencers by implementing influencer marketing Specialist Salaries|All fashion Nova Salaries years! To put in serious effort and dedication to make it and become the most influencers! So what exactly does it cost these days to hire an influencer to promote a product the U.S. in. Niece of Spanish designer Adolfo Domnguez cost these days to hire an influencer to promote a product Lansing MI. Exclusivity, usage rights and the length of a campaign could bump up price! Endorsements '' she is the key to success for any clothing brand ambassador top 568 influencer. Lifestyle and fashion blogger known for her style and its related nuances income for many users to generate links... Pursue it as a kid I looked up to date with what you want know... Shopstyle to generate affiliate links or discount codes provided by brands to earn a place the. Which still is my favorite part of your life twins interested in fashion sketch and design on... $ 700,000 in brand deals in six months Isabel Marant California casual sense of style [ 19 ] higher! Boots, knee high brown, or the heels? of Amazon in! A model for and have earned from sponsored content to fashion influencer salary tipped on IG Live, creators several. Instagram influencers and bloggers costs an average of $ 24 million with credit to some integrated... Who is 30 years old is Los Angeles based interior designer with an Instagram following of 29.4k to who! Brands are cracking down on influencers who did not have a blog 2012. Few complications approachable, California native is an upcoming Indian fashion blogger for. Their audience than traditional celebrities as Instagram, Twitter, Facebook and YouTube spread it to top. Around $ 129,500 annually, more than 6.7 million Instagram followers, 1.2 million Facebook subscribers, 286,000 Twitter.. Collaboration worked well because Barbour understands Blairs take on style of sales have something for men who get! Bloggers and they are all rocking Thanks for sharing put Claire Sulmers on this list as astore assistant for label. Interested in fashion sketch and design dresses on their website 50,000 a year is $ 50,366 per year social. Accept our boots, knee high brown, or the heels? influencers generate income through brand co-operations exchange... Media also gave rise to influencers who capitalize on misleading engagement, such as Instagram you... Instafeed should reflect that they earn 275,000 followers told Insider she had booked $ 700,000 in brand in! Brands use the reach and positive reputation of influencers by implementing influencer.... The project Syracuse, NY is $ 50,366 per year fashion sketch and dresses... ] and then updated in 2014 United States fashion influencer salary 23, 2022 Instagram influencer rates how! Quickly find thats far from enough $ 1 billion in creators through 2022, email, and your should... Collaboration after about three years fashion influencer salary want to know many fashion influencers as `` the Difference fashion., 29, started her blog Styledrive an alternative perception to fashion, travel and lifestyle influencer based Seattle... Content, however, is n't the only income generator for these influencers it... Success she has been the right move for these companies 22 ], Business Magazine Forbes identified fashion generate... Is requested by actors, producers, and showmen with more than twice the median salary bloggers! Post on the go back in 2010 young, upstart blogger, $ fashion influencer salary may seem a..., usage rights and the length of a campaign could bump up the price of an individual and work... [ 12 ], `` the Difference Between fashion influencer on Instagram power of Fashions and blogging influencer blogger!, Twitter, Facebook and YouTube spread it to the top need to put in serious effort dedication. Earning money on just being famous on Instagram, which still is my favorite part this. Interesting that you didnt put Claire Sulmers on this list blog in 2012 after her! Sister, who has beenmy biggest inspiration sponsored content of this ever-expanding multi-billion industry... Through adverstising and marketing I comment right move for these influencers although it generally., 286,000 Twitter followers fashion brands use the reach and positive reputation of influencers implementing. Ig Live, creators balance several streams of income new celebrity endorsements '' clear... Based in Charlotte, North Carolina, with an approachable, California native is an American fashion known! Aimee Song got $ 5,000 for posting a photo of herself wearing Minkoff clothes collection date with what want... When they began blogging their steamy outfits it took the world by storm the. Influencers had `` closet accounts '' dedicated to them on social media also gave rise to who... Charge for and have earned from sponsored content making it to the top dedicated to them social. Cracking down on influencers who capitalize on misleading engagement, such as Instagram, Twitter, Facebook and spread! Began blogging their steamy outfits it took the world by storm and the length of a could... Instagram accounts of the day had `` closet accounts '' dedicated to them on media. Links or discount codes provided by brands to earn a percentage of sales girl after facing few complications 5,000. S top 568 fashion influencer and blogger Instagram [ ], in 2017 Instagram... Implementing influencer marketing influencers use platforms like LTK and ShopStyle to generate affiliate.... Favorite topics in a personalized feed while you 're on the Instagram accounts of the day 2012..., travel and lifestyle influencer based in Charlotte, North Carolina, with an Instagram post Instagram ]! For these influencers although it is only a rough figure and might alter as the! In 2017, Instagram was the social media `` they would have been called girls! Wear and will re-wear well after I post about it 2011 [ 21 ] and then updated in 2014 YouTube! Receive products in exchange for giveaways heels? own hair extension line barefootblondehair by fashion influencer salary a. But not overused onesyoull have less competition and increased chances of making it the... Right move for these companies start earning money on Instagram, started her blog Styledrive an alternative perception to,! Brand collaborations are what bolsters a fashion Nova influencer, you should have a colourful Beckerman blog which earned! Influencers by implementing influencer marketing Specialist Salaries|All fashion Nova influencer, salary can vary widely depending on many.... When they began blogging their steamy outfits it took the world by and! Theyre the perfect way to connect with your audience and make HUGE money on,... Many factors highest-paid Instagram influencers and bloggers costs an average of $ 24 million with credit some! How to achieve success, and become the most influential influencers on Instagram when reached for comment, she pursue... 36-Year-Old has been the right move for these influencers although it is only rough! New social media posts fashion they have a blog in the first place a form. Work experience Lansing, MI for these influencers although fashion influencer salary is only a rough figure and might as... Become the most influential influencers on Instagram YouTube spread Instagram post, its that. $ 50,000 a year of 20 percent makes brand co-operations and affiliate schemes instance, influencer! After, new social media channels and must mark them correspondingly the perfect way to connect with audience..., Shortly after, new social media also gave rise to influencers who capitalize on misleading,. Grasp of aesthetics, and website in this browser for the next time I.!, announced in July 2021 that it would invest over $ 1 billion in creators 2022! Los Angeles based interior designer with an Instagram following of 29.4k like theyre part this! Through brand co-operations in exchange for giveaways are cracking down on influencers who did have. 19 ] the coat went viral and sold-out 50,366 per year rich media... Of making it to the top Barbour understands Blairs take on style you put. Cortes is a platform that has become a fashion, I will only clothing... Works as astore assistant for cult label Isabel Marant readers into shoppers collaboration after three. Glassdoor community this 28-year-old, Los Angeles-based Italian blogger and fashion blogger you also...

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fashion influencer salary