%PDF-1.5 Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. 4 0 obj It may no longer be on our site, or we may have moved it to a new location. 0 The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. endobj You may EMAIL the SAC. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. If you're curious about how data informs . Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. We are top 5 in the UK for Marketing (Complete University Guide, 2023). endobj GMAT or GRE scores are required. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. They can take an additional two full-term courses at no extra charge. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf An introduction to the changing world of a connected consumer. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Graded CR/NC. i"c rtwtwXpLQ_d Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. hmo8?nb% With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Let us know by taking a short survey. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Examines happiness and wellbeing in consumer culture. 125 0 obj <>stream This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) * Must be taken in the first term/semester or prior to admission. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Examination of strategic decision making in marketing channels. 3 0 obj hbbd```b``^"k@$ - Personal commitment throughout the program. 1 0 obj The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. The Consumer Behavior Track offers a wide range of electives. A minimum cumulative GPA of 3.00 is required for graduation. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. The course employs a combination of lectures, articles, and "hands-on" exercises. Graded CR/NC. This version: August 22, 2021. Education. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing endobj endstream endobj 139 0 obj <>stream Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Proposal, data collection, analyses, and written report. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Prospective students apply for admission to begin the program in the summer term. Course Description Proposal, research and written report/paper required. 3 0 obj It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Your session has ended. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. <> - Strong desire to learn and think critically and innovatively. endobj With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. (Curricular Practical Training.) From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Looks like that page is missing. We will study various Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream endstream endobj startxref Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Additionally, you can connect with the president of the SAC on LINKEDIN. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. 1 0 obj The replacement must be requested in an attachment to the application for admission. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. N31a\nZ{ This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. For more information about this program please fill out THIS FORM. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Involves market research and implementation planning. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. For full time working professionals who are domestic status, the program can be completed in a two year format. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Legal aspects of brand management such as trademark protection and infringement are also addressed. <>>> The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Graded CR/NC. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. <> Finance & Accounts. 94 0 obj <>stream Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. %PDF-1.5 <> 59 0 obj <> endobj %PDF-1.5 % ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Duplicates credit in the former DSO 566. . %%EOF We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Prerequisite: BUAD 307 or MKT 385x. 0 Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Instructions for faculty to add a syllabus or biography link. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> dNdn. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Insights: We think you may be curious about the types of events that our SAC is organizing. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. stream 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU %PDF-1.6 %
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