Ben Shaloms Age: How old is he? [18][19], The fifth edition was held in the light-middleweight division and took place on 20 September 2019 at the indigo at The O2 in London, and was aired live on BT Sport. , @Betfred #KhanBrook Increase: https://t.co/ixhyIcGA79#Boxing pic.twitter.com/HDTJUkzfnJ, Social Boxing (@boxing_social) February 18, 2022. It is identical query that arises for followers once they come throughout the 28-year-old's firm, Boxxer, which has emerged as one of many main promotions in boxing since its inception as Ultimate Boxxer in 2018. ULTIMATE BOXXER LIMITED 11 Apr 2017 - 07 Sep 2020 Tell us what you think of this service (link opens a new window) Is there anything wrong with this . The announcement. . KSI 's boxing coach Viddal Riley has signed a promotional deal with BOXXER and Sky Sports and could make his UK debut before the end of the year . [10][11], The inaugural tournament was held in the welterweight division and took place on 27 April 2018 at the Manchester Arena. He wishes to work with different promoters, managers, boards, and people from abroad. Formerly known as Ultimate Boxxer, BOXXER have certainly made waves as the new kids on the block in the world of boxing.When it comes to promoters within the sport, some of the biggest include veterans like Frank Warren and Eddie Hearn that have certainly made their mark, but now Ben Shalom is looking to bring a fresh approach to the sport. Where the hell did he come from?" It's the same question fans have when they encounter the company of the 28-year-old Boxxerwhich has emerged as one of the leading promotions in boxing since its inception as Ultimate Boxxer in 2018.. At the time, Shalom was just 23 years old and the youngest licensed promoter in Britain. He would organise club nights and concerts and sell fast food, and that proclivity for business later combined with boxing in part due to Shaloms friendships back in Manchester. Details To Know, Dominique Samuels Wikipedia: Everything To Know About Journalist, WOMAN REVEALS THE SIMPLE AIRPORT MISTAKE THAT COULD DELAY YOU AT SECURITY AND RISKS YOU MISSING YOUR FLIGHT, FOUR AIRPLANE TRAVEL TIPS TO ENSURE YOU HAVE THE BEST TRIP POSSIBLE, HORRIFIC CCTV FOOTAGE CAPTURES DOG WALKER MISSING, Planning a road trip in the UK? Shalom knew he had to be patient. Ben Shalom is CEO at Boxxer. He further says Shalom is used as a greeting; however, it means peace. Paulie was the first one I met. Lawal emerged victorious after defeating Chambers in the final. Floyd Mayweather goes from selling 4.7m to failing on 20 thousand, 5 Best Boxing Matches for Betting in 2023, Womens title bout added to Rakhimov vs Cordina in Wales, Zhilei Zhang warns Joe Joyce of Chinese Power heading his way, Full Lyndon Arthur vs Braian Suarez undercard set, Vargas stops Banquez; Bravo vs Valtierra ends in no-contest, Marques Valle, Otha Jones III, and Joseph Hicks score triumphs. I wanted to get into the business so it was more reflective of the fighters.. He said he fell in love with fighters more than boxing. 50 Ultimate Boxxer Launch Photos and Premium High Res Pictures - Getty Images Images Creative Editorial Video Creative Editorial FILTERS CREATIVE EDITORIAL VIDEO 50 Ultimate Boxxer Launch Premium High Res Photos Browse 50 ultimate boxxer launch stock photos and images available, or start a new search to explore more stock photos and images. Your IP: WWE Insider Says Yes, Rick Pitino Says The Noise Linking Him To Other Jobs Pales In Comparison to His Time At Kentucky. Latest Barney Francis Net Worth Income Salary. A ringing endorsement from Hatton, the multiple world champion told the Manchester Evening News thathe even wonders what Ultimate Boxxer could have done for his career: There is a huge amount of talented British fighters who do not get, or cannot get, the mainstream exposure they deserve. The boxing and entertainment bonanza pits eight budding fighters against each other in a tournament format with one of them being crowned the Ultimate Boxxer champion on that night. Instead, like almost every other major sporting event across Europe, the event on April 3 fell victim to the global shutdown caused by the ongoing coronavirus pandemic. Each receiving a guaranteed fee of 2,000, regardless of ticket sales, the eventual winner will pocket16,000 for winning three times in a two-hour period. We arent competing with anyone else, its more just we have seen an opportunity. In August 2020, Ultimate Boxxer was renamed to Boxxer and announced its first signee, Derrick Osaze who is the Ultimate Boxer 3 tournament winner. Fifty per cent girls are at our shows, its not your typical boxing audience, Ben Shalom, the founder, tells Express Sport. DONT SAY SANDWICHES: HOW TO GIVE YOUR LUNCHBOX A LIFT, How Much Money Does Barney Francis Make? We wanted to create a brand that could have a different audience. Ben is an attractive man with dark hair and earth-colored eyes. Privacy, Eubank Jr. vs. Williams (Postponed): Bad Intentions, Fight Night London: Riakphore vs. Durodola, Maurcio Rua vs. Antnio Rogrio Nogueira. With the task of having to win over the relevant authorities and personalities at 23, Shalom credits his work ethic and being genuine, consistent and committed for his success. Ben is the youngest licensed boxing promoter, but he doesnt use social media as his mantra is the fighters come first. Ben is still trying to convince his parents. Brown emerged victorious after defeating Young in the final. The list of ambassadors, including former world champions Paulie Malignaggi, Amir Khan and Ricky Hatton, also add credibility to the venture. Press Esc to cancel. Ben Shalom Net Worth 2022 The net worth of Ben Shalom is estimated to be around $3 million. The action you just performed triggered the security solution. Im young, the other promoters are a lot older than me, I have more energy than ever. And after the fight, BOXXER promoter Shalom waded into the ring . Be that as it may, your profile can be found on different sites on the web. Britains first boxing entertainment brand. Ben Shalom has not revealed information about his family background to the public. Its shorter, quicker, and easier to understand. Boxing Promoter Family Background and Faith, David Sillito BBC Wikipedia: Everything To Know About The Reporter, Reza Amiri-Garroussi Family And Heritage: Everything About The Made In Chelsea Star, Chateau DIY: Stephanie Jarvis Illness -What Happened To Her? Boxing only makes money when it engages much more than a boxing crowd., There have been six editions of Ultimate Boxxer to date, The current sporting shutdown is far from the first major obstacle Shalom has been faced with in his short time as a promoter. Product news, reviews and guides to help every business select the right mix of hardware and software. The most notable, high-profile event associated with Boxxer was between domestic rivals Amir Khan Vs. Kell Brook on February 19, 2022. Chris Eubank Jr says Team Golovkin have been in. Boxxer promoter Ben Shalom spoke about this Saturday's Chris Eubank Jr vs Liam Smith fight, what fights he wants to make in 2023, and his thoughts on KSI's Misfits Boxing events. Weve developed it so much since with every fighter wearing a different colour, its really easy to get.. Boxxer CEO Shalom, 27, is the youngest licenced boxing promoter in the United Kingdom Celebrating diversity, investing in young fighters and shifting away from "the murky business side of. Donnelly emerged victorious after defeating Fuller in the final. He is an entrepreneur with a background in music and whose initial motivation was to avoid his parents wish that he become a lawyer. With boxing seeing a resurgence in recent years both as a spectator sport and as a form of exercise,Shalom's innovative idea could guarantee this trend doesn't change anytime soon. The competitors were Tey Lynn-Jones (111), Kaan Hawes (401), Sean Phillips (501), Grant Dennis (121), Kieron Conway (90), Josh Groombridge (71), Derrick Osaze (60) and Joe Hurn (1001). But I was incredibly passionate, and I think a lot of the boxing fraternity were glad at that point that young people were coming into the sport; theres not many that actually want to work in boxing. [5], In June 2021, it was announced that Boxxer had signed a four-year deal with Sky Sports. I sacrificed all my twenties not going out, not doing things that a normal person would at my age. We are concentrating on developing that. It is not hard to see what attracted Ben Shalom and his team, the brains behind the burgeoning Ultimate Boxxer brand, to bring boxing's newest knockout tournament to this cosy corner of south east London. Ben Shalom will be live only on Sky Sports near Bob Arums Top Rank in seconds. Related posts of Athlete Ben Shalom has not disclosed his parents information to the public. The steps he was making were small steps but they were steps regardless. Where the f*** has he come from?. For his own part, the two-weight champion labelled it a truly modern age experience. Save my name, email, and website in this browser for the next time I comment. The competing athletes are all aged between 21 and 28 and have had between three and 10 fights with promoter Carl Greaves organising the fights. Boxxer was established by Ben Shalom and started out as Ultimate Boxxer. The chief boxing banner on BT Sport is, of course, Frank Warrens Queensbury Promotions, who have the likes of Tyson Fury, Daniel Dubois, Joe Joyce, Josh Warrington and Carl Frampton on their roster. We now have built up our relationship and the board are extremely supportive of our young team becausethey can see the potential of what we are doing and the benefit for the sport. Having started out promoting student nights and music shows as a law student at the University of Nottingham, UltimateBoxxerwas born when Shalom spotted an opportunity to, as he says, do sports promotion differently and set up what is billed as Britains first boxing entertainment brand. Shalom tells The Independent that his desire to step into the business side of the sport came from really seeing how much the fighters put into it, but how little there was for them in terms of reward. Name:Boxxer Headquarters:Altrincham, Cheshire, England Acronyms:UB Ownership:Ben Shalom Promotion Links: UB Events First Prev12 Boxxer Series: Super LightweightSaturday, November 06, 2021 M&S Bank ArenaLiverpool, EnglandUnited Kingdom & Ireland Region Farrell vs. Gibbs140 lbsShow Bouts add_circle Name: Benjamin Shalom Company: Ultimate Boxxer Age: 24 Website: ultimateboxxer.com Ricky Hatton, Paulie Malignaggi, and Anthony Crolla - all legends in the boxing world, so when they put their names behind a brand new boxing tournament, fans of the sport stood up and listened. Opinions expressed by Forbes Contributors are their own. Even though those years werent necessarily dazzling, Shaloms BOXXER image generated a lot of confidence. By Tom Ward. Start your Independent Premium subscription today. But it had this sort of dirty tag, and events felt intimidating. Get support on the legal and regulatory side of both here. Ultimate Boxxer has announced its new parent brand, BOXXER as it moves into phase two of its entry into professional boxing. Published: 9 Nov 2021, 13:35. And because it was for that mainstream audience, because it was more of an entertainment product, we needed the boxing to be understandable to everyone as well. Having initially partnered with UNILAD and streamed shows live on Facebook, a five-fight broadcast deal Ben Shalom told SunSport that his grandfather was a Syrian Jew, and his mom was a devout Irish Catholic. Boxxer promoter Ben Shalom felt the decision went the wrong way in Josh Taylor's win over Jack Catterall. The evenings hard hitting fast paced action will also be accompanied by a set from world class DJ Charlie Sloth, along with appearances from boxing greats Paul Malignaggi, Ricky Hatton, Anthony Crolla and Chris Eubank. The prize money was increased to 50,000 with the winner also getting a chance to fight in an eliminator for the British title. Shields vs Marshall headlines Legacy the most anticipated womens undisputed world title fight of all time on 10 September at The O2. He got on board and helped me from the start, Shalom adds. I could never really understand it, because for me it was the most admirable profession or sport that you could ever go into. All Rights Reserved. Webb emerged victorious after defeating Bennett in the final. Britain waited a decade for the grudge match and it did not disappoint, as Brook d The last Ultimate Boxxer sprang a surprise and it the second one could too. "People will think now," Ben Shalom admits: "'Where has this guy come from?'" But this is no overnight success. We have a massive responsibility to the sport. Its designed to tick every box as well as uncover future stars of boxing.. We are an entertainment show. With the backing of the likes of Ricky Hatton, Paulie Malignaggi and Anthony Crolla, this boxing tournament is pioneering a new fighting format. These two passions led me to Ultimate Boxxer. British boxing promoter Ben Shalom, 28, has carved out a space in a crowded market in a short space of time with some headline acts and a plan to change the boxing landscape in the U.K. He opened up on why he decided to pursue the Ultimate Boxxer venture, "Firstly, I have always loved boxing and always wanted to develop sporting talent. Osaze emerged victorious after defeating Dennis in the final. He grew up among local boxers in Manchester. Working in boxing is amazing, because when youre working with boxers, it doesnt matter how stressed you are or how tough it is for you; its always harder for them, so you get so much energy off that. No date or venue has been confirmed as of yet but it remains an interesting development particularly due to the fact Sky have yet to air a show since Eddie Hearn and Matchroom ended their . has helped expand the concept further into the mainstream. He facilitated eight competent men's end-of-confinement contests beginning in April 2018 and proceeded to hold a total of six contests under that name. Ricky Hatton vs Floyd Mayweather in 2007 and David Haye vs Nikolai Valuev in 2009 were also impactful for Shalom, the latter fight leaving him obsessed with the sport. Founded by Ben Shalom, Boxxer began as Ultimate Boxxer, organising eight-man professional boxing elimination tournaments starting in April 2018 and preceding to host a total of six tournaments under the original name. We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. From online security to fleet maintenance, we can help you stay productive and save money. [1][2] In August 2020, Ultimate Boxxer rebranded to Boxxer, and announced its first signee; the winner of the Ultimate Boxxer 3 tournament, Derrick Osaze. Ben Shalom, Boxxer's CEO, talks challenging the status quo, succeeding Matchroom and being the UK's youngest licenced boxing promoter. It feels good, Im excited and looking forward to whats ahead, said Osaze. Reality star Jack Fincham is signed onto present proceedings, while Radio 1 DJ Charlie Sloth has previously hosted mid-show entertainment and music. For tickets and event details click here. Founded by Ben Shalom, Boxxer began as Ultimate Boxxer, organising eight-man professional boxing elimination tournaments starting in April 2018 and preceding to host a total of six tournaments under the original name. The event will showcase some of Britains top 175lbs prospects that will include former English champion Joel Mcintyre, undefeated prospects Shakan Spitters and Sam Horsfall, alongside former amateur and/or pro champions in Dec Spelman, John McCallum, Darrell Church, Jordan Joseph and Sam Smith. Ben will be bringing you his thoughts on all things Boxing throughout the year, offering insight into a broad range of topics. Replying to @AdamCatterall. But while investing in young talent is an important part of Boxxer's ethos, he is . Crolla was one, I think Hatton was in there too. [6][7] In September, Boxxer revealed their roster of fighters, including Hughie Fury, Savannah Marshall and Caroline Dubois, as well as co-promotional deals with Claressa Shields and Chris Eubank Jr. A co-promotional deal was also made with Bob Arum's Top Rank in regards to the world title fight between Josh Taylor and Jack Catterall. HIBB Back then, Shalom was just 23, the youngest licensed promoter in Britain. The Manchester native stated, Its really going to be a big hitting night of action. For us it was first about creating an entertainment show. Founded by Ben Shalom, Boxxer began as Ultimate Boxxer, organising eight . Josh Taylor's split decision win over Jack Catterall on Saturday has stuck in the . If you are a looking for big hitting boxing action, it has it. Holding itsinaugural event in the Manchester Arena on April 27 2018, Ultimate Boxxer will see eight undefeated boxers competing against each other in four quarter-finals, two semi-finals and an overall final. Under the name Ultimate Boxxer, the tournament originally featured eight fighters from a given weight competing in 3 x 3 minute rounds in one night, with the winner of the inaugural tournament being awarded 16,000 and a golden robe. Nov 28, 2021. The light-heavyweight division always produces good fights, whether it is on a world or domestic scale. We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. He may know the history and ways of boxing well, but hes sure the sport is in dire need of change. "This year . However, we are now also going to be working with the fighters that come through the system long term, under the BOXXER brand in additional large scale shows., With Derrick Osaze becoming the first signing for BOXXER, it marks the beginning of a significant movement as the company evolves into a new Millennial boxing brand. Sky Sports' new boxing promoter has been patiently waiting for years, learning the hard way and fine-tuning his grand vision for how the sport should be revamped and presented. Georgiev was brought in as a late replacement after Ben Ridings tested positive for COVID-19. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. Related to Top Rank and Boxxer, Sky Sports has revealed another moment of boxing programming, with an amazing schedule . He was able to bring different personalities to it and he gets it. Shalom borrowed 10,000 to obtain his boxing promoters licence, but money will only get you so far in a business that also deals in respect. But behind all of the big ambassadors is Mancunian founderBenjamin Shalom who's just 24 years of age, and pioneering a new fighting format calledUltimate Boxxer. BOXXER founder Ben Shalom announced on Thursday morning that the company is entering phase two, as it looks to work with its fighters over a longer period and step the shows up a level. Taking place in the super-middleweight division, the event took place on 10 November 2020 at the BT Sport Studios in London. [16][17], The fourth edition was held in the cruiserweight division and took place on 19 July 2019 at the Planet ice Arena in Altrincham. Type above and press Enter to search. Ben Shalom was just 23-years-old when he launched a boxing promotional company from his small flat in Cheetham Hill. Boxxer's CEO, Ben Shalom, talks about thinking outside the box, outperforming Matchroom, and turning into the UK's most youthful authorized boxing advertiser. He doesnt wish to be front and center of every fight and press conference and wants the fighters to seize the limelight. Shalom, now 27, is the founder and CEO of BOXXER who, alongside Bob Arum's Top Rank, will now be broadcast live and exclusively on Sky Sports. That is the whole business plancreating a brand, a show, an experience that generates income for parties without relying on the biggest names in boxing and that is where we have had success and that is where we will have even more success. Ben is the founder and CEO of Boxxer, the country's fastest-growing promotional company. The quarter-finals were streamed live on UNILAD's Facebook page while the semi-finals were and final were aired on 5Spike. A leaked clip recently surfaced on Twitter, showing Shalom telling an interviewer before the interview had officially begun not to ask questions about Matchroom. bet365 are proud to bring you exclusive news and insight from BOXXER CEO, Ben Shalom. There, a number of his friends boxed some professionally. For us, we dont see them [Hearn and Warren] as anything like what we do, were trying to carve out our own niche really. [11][12], The second edition was held in the light-heavyweight division and took place on 2 November 2018 at the indigo at The O2. People have been trying to change boxing for years and I saw an opportunity to make things better.. The idea came from an artist turned business visionary who wanted to stay away from his parents desire to become a lawyer. Ultimate Boxxer Right now, Ben Shalom should have been finishing reflections on the seventh edition of Ultimate Boxxer, the fast-rising fighting boxing promotion that has been tearing. four quarter-finals of 3x3-minute rounds followed by two semi-finals and one final, he board are extremely supportive of our young team because, AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? Aiming to inject 21st century culture into boxing while also shining a light on some potentially undiscovered stars, the Prizefighter for YouTubers will utilise modern streaming services and music to engage casual boxing fans on a continuous basis who might normally only watch a boxing match a handful of times a year. Ben Shalom has been slammed for his comments regarding Liam Smith after his win over Chris Eubank Jr. Smith emerged victorious against his opponent after a fourth-round masterclass that left Eubank Jr so concussed that he tried to fight the winner even though the match had ended. Ben Shalom, founder of ULTIMATE BOXXER, said, "Carl Greaves [Ultimate Boxxer matchmaker] has put together a brilliant card which is going to guarantee fireworksdefinitely the most exciting card to date. and. In what other sport would you have business owners just going at each other all the time? When you look back at it, he says, the naivete was good, because if I knew what I knew now, maybe it would have been more difficult to embark on that journey. Shalom says: At the end of the day I understood their concerns. Boxing: Who is the promoter of Kell Brook, Ben Shalom? The legacy of that has been a much closer and more productive relationship with the governing authority. You can unsubscribe at any time. Manchester-born Shalom says: I saw the boxers from where I lived, I saw the hardship they went through, the smaller shows and how poor the sport is at that low level. Former two-weight world champion Paulie Malignaggi is among the talent team which Ultimate Boxxer have assembled, with Amir Khan, Anthony Crolla, Dave Coldwell and other boxing faces to be in attendance on Friday night. We just want to become the best at what we do, which is an entertainment show which can help boxing in many aspects such as the fighters. Ben Shalom knows what you mean. This website is using a security service to protect itself from online attacks. 5 years to late . Fifty per cent girls are at our shows, its not your typical boxing audience. Academia.edu is a platform for academics to share research papers. Performance & security by Cloudflare. . We knew we had a great fighter on our hands.. Osaze (10-0, 2KOs) won the Golden Robe after defeating Grant Dennis in the final of an action-packed Ultimate Boxxer 3 in May 2019 and expressed his delight in signing his new promotional contract with BOXXER. He also purchases from various brand name brackets and other boxing final competitions. Right now, Ben Shalom should have been finishing reflections on the seventh edition of Ultimate Boxxer, the fast-rising fighting boxing promotion that has been tearing up convention ever since the first show debuted at Manchesters MEN Arena in April 2018. Pitters emerged victorious after defeating Spelmen in the final. If you are looking for a quality night out that rivals that of a top-class nightclub Ultimate Boxxer is for you. Purse bids for his mandated fight with Mikael Lawal 13(7)-0] were won by Ben Shalom of Ultimate Boxxer fame, who has since teamed up with the broadcaster. Shalom, a 27 years old boxing promoter, is the founder and CEO of BOXXER, who, alongside Bob Arum's Top Rank, will now be broadcast live and exclusively on Sky Sports. Pitting eight upcoming, unbeaten boxers together in an elimination format with four quarter-finals of 3x3-minute rounds followed by two semi-finals and one final, Ultimate Boxxer also embraces other elements not usually seen in traditional fight nights. We are now looking at how we get into mainstream consciousness; we want to create lasting content that appeals to a wider audience. Ultimate Boxxer Alongside Dave Coldwell and Ben Shalom, Paulie Malignaggi outlined the new Ultimate Boxxer tournament taking place on May 10th at the Indigo at the O2. At the same time, although it is a challenging space to be in, when things are paused I think there is opportunity and space for smaller businesses to catch up whether it is building out internally or working out systems and learnings in a better way that will function better when we restart., Ultimate Boxxer has taken a new approach to fight promotion. More for BOXXER LIMITED (10719901) Registered office address 105 Grove Lane, Hale, Altrincham, England, WA15 8JQ . Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in, Exclusive interview: The 28-year-old discusses his journey from becoming Britains youngest licensed boxing promoter to positioning Boxxer as one of the countrys leading forces, Find your bookmarks in your Independent Premium section, under my profile, Ben Shalom knows what youre thinking. The exciting lightweight will face fellow undefeated fighter . Ben Shaloms time is 28 years old. ULTIMATE BOXXER founder Ben Shalom, said, "It's great to get this over the line with BT Sport who share the same vision to bring something extra to the boxing industry. He says: It is difficult because we are a young team and usually we thrive on things being out of sync, so upsets to the industry are usually good for us. It is the same question that arises for fans when they come across the 28-year-olds company, Boxxer, which has emerged as one of the leading promotions in boxing since its inception as Ultimate Boxxer in 2018. Name:Benjamin ShalomCompany:Ultimate BoxxerAge: 24Website: ultimateboxxer.com. . Shalom, a 27 years old boxing promoter, is the founder and CEO of BOXXER, who, alongside Bob Arums Top Rank, will now be broadcast live and exclusively on Sky Sports. It is one thing to want to effect change, however, and another to actually do it. [20][21], The sixth edition was held in the heavyweight division and took place on 13 December 2019 at the Planet Ice Arena in Manchester. Just performed triggered the security solution were steps regardless, its really going to be a big hitting of., while Radio 1 DJ Charlie Sloth has previously hosted mid-show entertainment and.... Betfred # KhanBrook Increase: https: //t.co/ixhyIcGA79 # boxing pic.twitter.com/HDTJUkzfnJ, Social boxing ( @ ). Was more reflective of the day I understood their concerns it had this of. 'S ultimate boxxer ben shalom page while the semi-finals were and final were aired on.... Governing authority steps he was able to bring you exclusive news and insight from Boxxer CEO, ben.... Rank in seconds all the time into a broad range of topics the public command or data... The year, offering insight into a broad range of topics product,... 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