That is an interesting statement. Kevin Draughon, who participates in the games, sat with Dylan Feigin and her brother, Jackson. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. Peter: Hes was in consumer products. And really build sports entertainment and residential and commercial around it and really have an urban development company that is fueled by the strength of a brand of an NBA team. Thats for every aspect of it. I got to talk about the journey to the Bucks though. By the way, its so much fun. From 2006-2014, the Bucks only made the postseason twice in eight seasons. It just kind of really trying. It has huge value and its paid huge returns for us. Peter: Well, I made one of the biggest mistakes ever to begin with. Were one of those cities that it was just so powerful. We always tell people, listen, if you want to work here, youre going to have to collaborate with people. Please remember if youre going through Wisconsin, go and have some chicken tenders at the Cluckery. And even as the N.B.A. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. I think it changes the landscape. "Peter has completely re-imagined the Milwaukee Bucks business operation and grown in sales, ticket revenue, retail and global recognition which is very important," Colbert explained. Absolutely. How does that boat go? The Run also often doubles as a day care. View Peter Feigin's professional profile on LinkedIn. And we skewed higher than most NBA teams. So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. So, it's really about cost containment and preservation of jobs. Theres no complexity. Don't talk to me, don't text me, don't come back unless you give me a pair of All-Star socks. I mean, if I didn't have real responsibilities of a family and a wife, who actually says we need to live somewhere and stuff, I could get paid in gear. I didn't need to do anything. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. John: Right. And then you have all the incidents around the country, including Kenosha. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. Well, a year ago, yesterday, we went to zero. Michael Red: I know the whole organization showed a ton of grit from ownership to yourself, to management and players, even losing the Democratic National Convention last year. There's got to be solutions. Peter: administration, in aviation, in a $3 billion international aviation company, which was just amazing. I don't care where you take them from, then we're on a good path." Peter Feigin, president of the Milwaukee Bucks. And this is how cities evolve. But for the first time since 1992, the game has been shelved indefinitely because of the coronavirus pandemic. Crazy simple story grew up in New York City, Manhattan on the Upper East Side, went to high school in Brooklyn. Even though all of us who were so engaged into, nothing compared to what that value was, what that emotion was too. Then, I would literally leech myself. Sometimes it goes up for judicial review to make sure the run is harmonious, Lee said. As commissioner of one of New York Citys longstanding pickup basketball games, Dan Feigin always knew where he would be every Saturday morning: inside the subterranean gymnasium at Trevor Day School in Manhattan, where he has worked for nearly three decades as a teacher, coach and administrator. John: Lets step back. So, that part of it was awesome. Peter: Yeah. Youre going to actually have to be a decent person and not be toxic. Well, you know about the ice cream truck. Peter: Yeah, I think I have this, my own personal craziness is I love to collect people. Peter, before I let you go, I have to ask you. We have the DNA and the strength and this caliber of championship caliber team to really be attractive to the world. All trademarks are the property of their respective owners. It's there is no time balance, so it's kind of surreal. But I think, if you sprinkle in the effort and the care, it affects change. Talk about that as far as the league and the individual teams. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. This is all a good launch point for Feigin to introduce a state-of-the-art arena. Donations to the school can be turned into compensation. Then she just starts laughing. Kearns has been shooting at an abandoned hoop that he discovered behind a train station in Connecticut. Peter: The same he is, everywhere else. Peter Feigin: Yeah, I think it's like I take everything from athletics. And until next time, I'm Michael Red. How do you balance with that and how do you create that menu that people can pick and choose from? Talk about the journey to the Bucks and how did that happen and then why Milwaukee? Going back into the past is something I wanted to ask you about. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. Michael Red: If you had to go back to your 16-year-old self, what advice would you give your 16-year-old self? This again becomes a platform of an NBA brand extension that just explodes with engagement. That was the real mad man era that your mom was in at Grey Advertising, right? "Of course, you have Greece, but Asia is mesmerized by Giannis. Now, Ive been extremely lucky. And from your perspective, how was the bubble? So when I talked to her, I said, hey, Ive got to tell you, first of all, the executive committee at Saturday morning run says, this is a good thing. So, Giannis and I have an interesting relationship and sometimes I need him, sometimes he needs me. John: Go back over that, what it was called typically whats called web3 now, or something the young people around me tell me its called web 3.0 NFTs, crypto sports gambling. The first kind of fully owned African American sports agency, whose main client was Arthur Ashe. That's not a "here we got to the finish line." And that's what we try to do. It is a really tough existence. I'm so proud for his development. I asked every good question, every dumb question you could possibly imagine to really learn. If you're going to go look at teams, grab my brother. I can't even imagine what these guys are going through.". Talk about that process. They better know you, they better get you. Thats the biggest change is the regional sports networks have changed dramatically. And Giannis knows whether we're talking about a big deal, whether we're talking about marketing, he knows those socks like he's good with, he owns me for a month now, he owns me. Peter Feigin: I mean, just different ways, we started to think about doing this. And that's what we try to do. That automatically and having him sign for the next five years, that gives you this springboard that we think. It is the "snow equivalent to STORM SHIELD" - a great new product that gives you high resolution snow forecasts for any part of the nation! How do we continue to not only understand it, but monetize it in a very big way? Number one, obviously, because like you said, its rare air, but youre learning on the job. Peter: Which people gave. The facilities part was easy. Everybody knows everybody. Peter: did active, to get in. There's got to be ways to get there. "We were, time-wise, kind of lucky," Feigin says with a laugh. So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. Peter: We have two kids. Everythings got to be perfect to do it and dont realize because like, hey, Ive never won a championship before, never run a ring so I just started the process and I didnt realize which I now do and why our owners wanted to be intimately involved with the design of the ring. ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. It's about doing things for the right reasons. That is like what you live for. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. People will ask me all the time like, "How would you respond these times, Mike, as a player?" In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. After college, Dan Feigin got a job at Trevor teaching English and coaching sports, which meant one important thing: He had access to a gymnasium in New York City, where indoor hoops are more precious than parking spaces. It was like kind of so much fun and learning so much and kind of being on teams with really diverse people all around the league and around different teams. Are you allowed to talk about that, Peter? Michael Red: I don't know if that's the responsibility of the organization to have that permeate throughout the city, but have you seen a shift in Milwaukee, even when it comes to people coming together from different races and different creeds? Does he pass enough? His is a story of grit, will, and great humor. Daniel connected the partners with Peter, then chief marketing and revenue officer of Deluxe Entertainment Services Group, to analyze the franchise from a sales and development angle. Michael Red: Is there a pivotal moment that you can think of, even as a teenager or as a young kid, that you'd bet on yourself in a major, major way? Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. Just shut up for 15 seconds. Michael Red: That's exciting, man. And more importantly, kind of like building such a strong infrastructure with other people. Peter: professionalized on a revenue basis, so yeah. Founders of the Black Inventors Gallery, Peggy Hardy and Synovia Moss, spearheaded the display - a reminder of the spirit of innovation and vision Peter Feigin needed to champion a new arena for the Milwaukee Bucks. White House Chair of My Brother's Keeper Joined to Applaud Nationwide Progress. We got to like we want to use our platform to affect change and change the world. We can create a landmark and a destination with the arena as really the centerpiece." Before we started this interview, you took a little break and said, John excuse me for a second because someone very special stopped by. Talk a little bit about the ice cream truck, the ice cream man. Although he has made a career of being in high-powered executive positions, he doesn't necessarily dress the part all the time. Be sure and try our new SNOWCAST APP! Check out the Undergraduate Program Majors & Careers Pursue your interests and passions with customized support from our career team. God, I love it as a case study. Peter Feigin: I mean, I'll tell you an interesting story. Hes with us today. This is probably the best hour of the week. We have large sections that you never think about 10 years ago that people hang out at a bar, never have a seat, never, standing room only. While Feigin can watch Antetokounmpo and the Bucks any time he wants on NBA 2K or social media -- "The truth is our digital channels are ten times like what our local broadcasts are," he says -- he has the distinct pleasure in Milwaukee of actually getting to catch the action in person. Every Wednesday, Dan Feigin, now the director of Trevors Upper School on the Upper East Side, sends a mass email to determine who will be playing that weekend. His brother and Lee were just as excited. Do you want to be in a place where people are having fun and were trying to get rid of all the toxic. John: This edition of the impact podcast is brought to you by Engage. Talk about that balance between what you do with Milwaukee and obviously, with your family, right? Peter Feigin: And then I think, the bigger picture is we really have to accelerate becoming the world's team. Id worked for the New York Knicks. So, this had been a surreal year and tough as a leader because it's exhausting. John: Just for a fun look, for our listeners sake. That's like, that's today's kind of like, "What are we focused on?". Go to the Cluckery. We had a ceremony and we had, and out of all the things in the experience, like I want to be in a parade every day. And a diverse community gives us diverse thought, gives us better outcomes. Does he play defense?. I suggested a lot of people who would be great presidents, and lo and behold, none of them worked out to do it, so I think they had to default to me to run the company.". So, then you start thinking about really building a district in a small city within a city. That's what and that's ongoing. Here is your example of everything you read everything you hear, everything he does is true. You buy the Bucks, you help with that whole negotiation and you were living in New York, so you were married already and you decided. Again, under the umbrella of collecting people and really having experience in a big way. Peter holds a bachelor's degree from Franklin and Marshall College and completed the University Of Chicago Booth School Of Business' Financial Executive Program. A billionaire? John: Unbelievable. We screw around a hell of a lot, but let me tell you, if one of our guys was in trouble, if we need to circle the wagons, if they need advice on evaluating something they're doing, they know that it's extremely objective, it's immediate, and that's what we do here. I'm like, "I don't know. Peter Feigin: Hey, John thanks for having me. Woodhouse had no idea what to expect. And my brother said, "Oh, my God. John: Thats so true. My wife and I have known each other since high school. I think it starts with human capital, but it really starts with road mapping out each little thing. Peter: Well, my dad was at Brooklynite so we were Mets and Jets. You end up with a Jew holiday, who is this incredible, understated, all star. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. His friends, while the games are suspended, are trying to stay as prepared as possible. Peter Feigin: So, it was kind of crazy. You had to kind of build the equity by saying what you're going to do and then doing it. Michael Red: I just, I got to start the podcast off with, before we get into our history, someone just texted me and wanted me to ask you this question. He's the president of the Milwaukee Bucks and he's a native New Yorker. I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. He and his wife, Natalia, have two children, Alexandra and Thomas. 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